• Customer Obsession
• Ownership
• Invent and Simplify
• Are Right, A Lot
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality

ref. Leadership Principles

日本語版はこちら: リーダーシップ・プリンシプル - About Amazon | Japan